On this blog page, we'll post the main text portions of our newsletter each week. To get the full newsletter experience, please subscribe in the box on the left side of this or any page on this website!
Email Newsletter No. 5: March 15, 2018
The excitement is building within the bookstore's walls. Our first books got put on to shelves this week. It's been exciting seeing books in real life that until now had only been viewed on spreadsheets and pictures on the internet. Every day, people are squinting through the window or stopping in to say hello. This enthusiasm compounds our own enthusiasm, and it's making the store a very fun place to be right now. We're hoping it will continue to be so for a long time.
People keep asking us for when we're opening. I wish we already were! At the same time, the process of getting open is a slow burn, and we don't want to rush through it. Obviously, we won't have all the kinks worked out when we open, but we want to have as many of them worked out as possible.
So when will the store open? I'm finally ready to say "sometime next week." When we're really open for real, I'll blast out the news on social media. We're very close! I hope you're as excited as we are!
FIRST STORE EVENT! Ginny Kremer for School Committee!
Join us on Sun., March 25th in the afternoon (exact time to follow) to come hear Ginny Kremer speak. Ginny is a government attorney who has two children in the Acton-Boxborough school district. She is passionate about public education and about AB, so come down to the bookstore to listen and engage with her before the School Committee election on Tues., March 27th.
Email Newsletter No. 4: March 9, 2018
They’re here! They’re finally here! The weather could only wreak havoc with the delivery plans for so long. Now, after a 48-hour delay, the store’s bookcases have arrived in what amounts to our first Truck Day. It’s the beginning of the culmination of the pre-opening planning. Another step will be taken when the books themselves arrive next week. It’s all coming together quickly, and yet not quickly enough. But with the bookcases here, we’re that much closer to opening!
Meet Our Artist!
Acton resident and great friend of the bookstore,Kirsten Spargo of Little Brit Art is creating the store's mural. Dealing primarily in acrylics and inks, Kirsten enjoys dreaming up murals, as well as creating custom superhero art. In fact, I first realized Kirsten was a great artist when I saw her fantastic Iron Man/Captain America painting (at left). Kirsten has done work for the Acton Barn as well as numerous private clients in and around Acton. In addition to her art and raising her two school-age boys, Kirsten competes in Olympic weightlifting tournaments. You can contact her on her Little Brit Facebook page.
Email Newsletter No. 3: March 1, 2018
The movie Armageddon was not an Oscar contender. I was only 19 when it came out, but even I could point out some of its logical fallacies. I generally let those sorts of things slide in the name of entertainment, and I certainly did with this movie. One quote, in particular, has stuck with me. As the oil drillers turned astronauts are about to be launched into space, Owen Wilson’s character Oscar is asked how he feels. He describes his feelings as such:
“I’ve got that excited/scared feeling. Like 98 percent excited, two percent scared. Or maybe it’s more...it could be 98 percent scared, two percent excited. But that’s what makes it so intense.”
That’s the feeling I have right now. At some point in the next 24 hours, I’m going to place my book order. I’ve been working on it for parts of four months. It’s nearly 6,000 titles deep, and I have done my best to scrutinize every single title I’m ordering. I feel confident that it’s a great order, full of books in a wide range of categories that are going to appeal to as many people as possible. I’ve taken every variable I can think of into account.
Yet, at the same time, going through it last night and into the small hours today, I couldn’t help but realize that I’ve learned so much since I started this process back in December. On the one hand, that’s a good thing. It’d be a shame if I had spent this much time on something and not learned anything. On the other hand, I couldn’t help second guessing some of my earlier decisions. Do they still stand up? I have to trust that they do, but that’s where that 98%/2% feeling comes into play.
Soon, those books will be stocked and ready to share with you. I can’t wait for you to come in and find your unicorn – the book that speaks uniquely to you.
Email Newsletter No. 2: Feb. 22, 2018
As I mentioned last week, one of my major focuses both in life and with the bookstore, is “shop local.” But as I’ve been researching books for my first big order, I’ve recognized a corollary to “shop local” is “read local.”
We have so many wonderful authors in New England, spanning all genres of books. Surely, some you know about. Writers like Stephen King, Louisa May Alcott, Henry David Thoreau, Amy Poehler, Jeff Kinney and Mindy Kaling are household names or close to it in not only these parts, but most parts of the country.
But there are a plethora of writers from all points in New England who may not be quite as famous, but who write fantastic books nonetheless. I’m loathe to start naming names, because inevitably I will leave someone out, but suffice to say, that I am making a sizable local authors list and checking it twice.
I haven’t quite decided how they’ll be featured in the store, but you can rest assured that when you come into The Silver Unicorn Bookstore, you’re going to hear about the many, many talented people in Massachusetts and other points in New England who are writing excellent books.
We won’t be stopping there though. We’re also going to be holding events with as many local authors as I can coerce to come to the store to both read to you and interact with you. I’ve already booked a few of these authors to come and speak at the store, and I have on my to-do list to contact many more.
It’s always great to curl up with a good book. For my money, there’s a little added satisfaction when I know that the author comes from my neck of the woods. It’ll be my goal to show off as many of them to you as I possibly can, so that we can all “read local.”
Email Newsletter No. 1: Feb. 15, 2018
I have to tell you, I’ve been itching to write something. I used to be a sportswriter. I’ve been away from that life for a little over a month now, and yet, the itch to write won’t go away. So, I decided this first edition of the newsletter had waited long enough!
Things are progressing very well down at 12 Spruce St., the (future) home of The Silver Unicorn Bookstore. My goal is to have the space looking as perfect as I know how to make it the second you step in the door. That means big things like tearing out the old, stained, brown carpet and replacing it with new flooring, and it also means little things like making sure I have the right type of little tabletop book easels.
Making the store feel warm and inviting has been a big part of my quest thus far, but it’s nothing without the books! I want to make sure I am curating the best selection of books possible. I am putting in countless hours of research to make sure that I have the perfect mix of books – not only in terms of their category and genre, but also in having a selection that tries to represent our community. It’s important for people to be able to see themselves in the books they read. As for categories, the store will run the spectrum – fiction, non-fiction, young adult and children’s. Graphic novels, coffee table books, mystery, humor, gardening, history, you name it!
I want the store to be part of the fabric of Acton’s community. I’ve already signed up to contribute to a few events around town. Likewise, I’m starting to introduce myself to other local businesses, and form relationships. Acton has such a vibrant small business community, and “shop local” is important to me.
Finally, I want the bookstore to be a space for the community to gather. I have already booked several author events (stay tuned for details!), and the store will also host events with local business and community leaders, as well as children’s story times, adult book clubs and more.
I hope you’ll follow along with me on Twitter, Facebook and Instagram, as well as here in the newsletter as the store gets closer to its soft opening. Soon, this newsletter will have a lot fewer words and a lot more pictures of notable books. (It’ll also only be a once-a-week newsletter. We won’t flood your inbox. Promise.) But for now, I just wanted to say hello. I look forward to getting the store open and greeting people who come in, browse the shelves, and “Find your Unicorn.”
The Silver Unicorn Bookstore
12 Spruce Street Acton MA 01720 USA